Samsung's Vietnam supply issues cause ~5% market share loss in LATAM

Last updated: Baronial 20th, 2021 at xv:59 UTC+01:00

Xiaomi has gained a lot of ground at Samsung's price lately after dethroning the Korean tech giant in a couple of markets and becoming the world's biggest smartphone make in the process. But the yr is non over still, and we take now learned that Xiaomi is also gaining a lot more ground in LATAM countries (Latin America), while Samsung is doing the exact reverse.

Although Samsung continues leading the smartphone market in LATAM alee of Motorola, Xiaomi, ZTE, and Apple, its market performance in Q2 2021 wasn't that great. Over the grade of one year, Samsung's market share dropped from 42.5% to 37.3% in Q2 2021. The lost market share was captured mainly by Xiaomi and ZTE. The latter had an 11.4% share in Q2 2021, up from 4.nine%, while ZTE managed to increase its share from three.2% to iv.four%.

Samsung's losing focus as the LATAM smartphone marketplace recovers

Samsung lost a lilliputian over 5% market share in one year, but the bigger issue is that the company lost all this ground equally the LATAM smartphone market was recovering.

Smartphone shipments in LATAM declined vi.five% in Q2 compared to the previous quarter. Notwithstanding, they surged a whopping 41.viii% yr-on-year, according to Counterpoint Research.

Despite this favorable climate, Samsung lost ground to Xiaomi and ZTE. The reason is that the company was affected the most past its supply shortages caused by delays at its Vietnam manufactory, claims the market watcher.

The same production problems in Vietnam have too acquired the Galaxy Tab S7 FE to be released gradually in fewer markets than initially expected.